“About Patix & Co | Hotel Revenue Management Experts Thailand”
Patix & Co is a team of hospitality experts specializing in revenue growth and business optimization. We partner with hotels and restaurants worldwide to deliver strategic, data-driven solutions that enhance performance, increase profitability, and drive long-term success.
We are Patix & Co, experienced hotel revenue management consultants and hospitality business advisors with deep expertise in revenue optimization, hotel operations management, and hospitality business transformation. Our consulting team brings over 40+ years of combined hands-on experience from leading international hotels, luxury resorts, boutique properties, and restaurant groups across Asia, Middle East, and global markets.
We provide comprehensive hotel consulting services including:
Financial Analysis & Cost Control – Hotel financial management and cost optimization
Every hotel and restaurant has untapped revenue potential and hidden profit opportunities. Our mission is to help hospitality businesses bridge the gap between current performance and optimal results through:
We specialize in helping boutique hotels, luxury properties, and independent restaurants maximize revenue, improve guest satisfaction, and achieve operational excellence.”
When do you need hotel revenue management consulting?
Whether you’re launching a new property, recovering from challenges, or optimizing operations, we provide expert hotel consulting at the right time with proven results.”
We provide hotel revenue management and hospitality consulting services to:
Geographic Expertise: Thailand hotel consulting, Asia-Pacific hospitality services, Middle East hotel management, Australia, and global hotel markets.
Our solutions adapt to local market dynamics while leveraging international best practices and proven revenue management methodologies.”
Our hotel consulting methodology combines:
We deliver hotel revenue optimization through cutting-edge technology, expert guidance, and collaborative partnership to ensure measurable, sustainable business improvement.”
“Patima Watson – Hotel Revenue Management Expert & Sales & Marketing | Luxury Hotel Consultant Thailand”
Patima Watson – Founder & Hotel Revenue Management Expert | Revenue Optimization Specialist | Luxury Hotel Consultant Thailand
Patima Watson is a leading hotel revenue management consultant and hospitality business strategist with over 20 years of proven expertise across Thailand, Middle East, and Asia-Pacific markets. As founder of Patix & Co, she helps boutique hotels and luxury properties maximize revenue, optimize operations, and achieve sustainable profitability.
Patima Watson leads our organization with exceptional credentials and extensive industry experience. She holds a Master’s Degree in Hospitality, Tourism and Marketing from Melbourne, Australia, and brings over 20 years of proven expertise in the hospitality sector across Thailand, the Middle East, and Australia.
Her distinguished career includes senior leadership roles at world-renowned properties, serving as Director of Sales & Marketing at prestigious establishments such as Dusit Thani Dubai, Millennium and Copthorne Hotels, The Datai Langkawi, and Anantara. She has also excelled as a General Manager, consistently delivering outstanding overall performance results.
Patima possesses an unparalleled understanding of the Thai hospitality and overseas landscape, from positioning luxury city hotels in Bangkok to developing strategic approaches for Asia’s boutique properties including Middle East and other countries. Her comprehensive market knowledge enables her to create strategies that effectively engage both domestic and international travelers.
Currently, Patima specializes in helping boutique hotels maximize their overall hotel revenue potential while developing comprehensive improvements in guest experience and other critical operational areas throughout their properties.
Patima’s track record includes recognition with the Conde Nast Traveler’s Choice Award and demonstrates consistent excellence across multiple performance indicators:
Consecutively exceeded company budget revenue and profit targets for over 4 years
Successfully achieved customer engagement target scores
Increased Average Daily Rate (ADR) and Revenue per Available Room (RevPAR) year-over-year up to 30%
“Abhishek Kumar – Hotel Revenue Management Strategist | Revenue Star™ Creator | RMS Expert in Asia and Middle East”
A. Kumar is an India-born hotel revenue strategist based in Japan, renowned for his hybrid pricing approach that combines the analytical power of RMS (Revenue Management Systems) with the nuance of human judgement.
He holds an MBA in Hotel Management from a prestigious hospitality school in France and brings over 20 years of global, hands-on experience at leading luxury hotel brands, including Marriott Group, Mandarin Oriental, The Peninsula, and One&Only. Across many of these properties, he has achieved record-breaking revenue results.
Kumar is also the creator of Revenue Star, a proprietary visual analytics dashboard that transforms complex hotel data into intuitive, actionable insights. The tool is widely praised by both senior executives and operational teams for enhancing revenue decisions across all levels.
With deep expertise in international hospitality and a strong command of data-driven strategy, Kumar is committed to making hotel operations simpler, smarter, and more profitable.
Now based in Japan, Kumar helps hotels turn complexity into confidence—through intelligent system design, practical training, and a powerful AI-powered tool called Revenue Star.
He believes revenue strategy is not about chasing perfect answers. It’s about better thinking, better tools—and the courage to act.
“Christopher Watson – Restaurant Consultant | Michelin Guide Inspector | Hotel HR Expert across the globe”
Christopher Watson brings a unique blend of culinary expertise and hospitality leadership to the partnership. Born in Edinburgh and raised in Argyllshire, Scotland, Chris developed his passion for exceptional food from childhood, surrounded by the finest artisan produce and local delicacies that would shape his lifelong appreciation for culinary excellence.
Professional Journey
Chris’s hospitality career began unexpectedly during a university summer job as a bellboy in Edinburgh, which sparked his transition from engineering aspirations to hotel management. He completed his Hotel Management degree with prestigious training at London’s renowned Savoy Hotel, where he honed his understanding of fine dining and service excellence.
Michelin Guide Inspector Experience A pivotal four-year role as a Hotel and Restaurant Inspector for Guide Michelin took Chris across the UK, Ireland, France, and key European cities. This intensive period involved evaluating establishments from everyday restaurants to three-Michelin-starred venues, providing him with unparalleled insight into hospitality standards and culinary excellence.
Executive Search & Asia Pacific Expansion Chris transitioned to executive search, becoming a recognized culinary recruitment specialist focusing on the Asia Pacific region. His extensive travels to Hong Kong, Singapore, and Thailand eventually led to his permanent relocation to Asia.
Hotel Leadership Success As General Manager of The Duxton in Singapore, Chris achieved a significant milestone by establishing it as the first Relais & Châteaux property in Southeast Asia. His leadership fostered successful Michelin-starred chef collaborations and healthy competition with iconic properties like Raffles Hotel.
Corporate Leadership Chris’s career progressed through senior Human Resources roles with InterContinental Hotels Group across Hong Kong, Singapore, China, Shanghai, and the UAE, where he met his future wife and business partner, Patima.
Since arriving in Thailand in 2017, Chris co-founded two successful companies with Patima:
Executive search specializing in top hospitality talent with emphasis on local Thai expertise
Restaurant consulting focused on helping establishments achieve recognition and accolades
Media Recognition & Expertise
Chris has established himself as a respected food critic and industry expert, featured in prestigious publications including The New York Times, Channel 4, LUXEAT, and The Danish Broadcasting Corporation and Radio Channel, Bell Media Canada. He serves as Project Director and Lead Reviewer for “Thailand’s Favourite Restaurants,” an annual comprehensive dining guide above 5 years, and contributes to various local publications including Koktail Magazine, The Phuket News in Thailand.
Business Request – Hotel Consultant Service
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We specialize exclusively in boutique and luxury hotels, bringing 20+ years of hands-on experience from Thailand, Middle East, and Australia. Our team includes a former Michelin Guide inspector and our proprietary Revenue Star™ system provides enterprise-level revenue management at boutique hotel scale.
We focus on boutique hotels, luxury properties, and small to mid-sized hotels that require personalized attention and specialized strategies rather than one-size-fits- all solutions.
While our headquarters is in Thailand and we have deep expertise in the Thai market, our international experience allows us to work with properties globally, adapting strategies to local market conditions.
Revenue Star™ is our proprietary Power BI-based platform that transforms complex revenue data into clear, actionable insights. Unlike complicated systems requiring technical expertise, it’s designed for hotel teams of all experience levels to make confident pricing decisions.
No. Revenue Star™ is specifically designed to be user-friendly for hospitality professionals, not data analysts. Your front desk staff can make pricing recommendations alongside your revenue manager.
Most clients see improved pricing decisions within the first month of implementation, with measurable revenue improvements typically visible within 60-90 days.
Yes, Revenue Star™ is designed to work seamlessly with existing hotel management systems without disrupting your daily operations.
Our team includes a former Michelin Guide inspector with years of experience evaluating Europe’s finest restaurants. We bring world-class culinary standards to menu reviews, service auditing, and operational improvements.
Yes, we provide comprehensive menu analysis including design recommendations, pricing optimization, operational efficiency improvements, and presentation standards that meet the F&B trend.
Absolutely. We analyze your entire F&B operation from kitchen efficiency to service delivery, identifying opportunities to increase revenue while maintaining quality standards.
We analyze your current manning structure to identify optimization opportunities, implement cross-training programs, and create efficient scheduling systems that reduce labor costs without compromising guest experience.
We provide comprehensive training covering upselling techniques, service recovery, cultural sensitivity, communication skills, and leadership development tailored to your property’s specific needs.
Project timelines vary based on scope. Revenue Star™ implementation typically takes 2-4 weeks, while comprehensive operational audits and strategy development can range from 1-3 months.
Yes, we provide ongoing support packages including monthly performance reviews, system updates, and continuous optimization to ensure sustained results.
We track specific metrics including RevPAR improvements, guest satisfaction scores, operational efficiency gains, and cost savings, providing detailed monthly reports with actionable insights.
During our initial consultation, we conduct a comprehensive assessment to identify your property’s most critical needs and prioritize services that will deliver the greatest impact.
We work with your existing team whenever possible, providing training and development to maximize their potential before recommending new hires.
We’ll need basic property information, current performance data (if available), and your specific goals and challenges. We can work with whatever data you have available.
Contact us through our website, email, or phone to schedule your complimentary initial consultation where we’ll discuss your property’s specific needs and opportunities.
Yes, we offer both on-site and virtual consultations to accommodate your preferences and scheduling needs, with follow-up support available remotely or in- person.
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